Media

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  ??? ?????? ?????? ???? ?????? ???????? ????? Apple

  ????????? ?????????? ????? Apple ?? ??? ??? ?????? ???? ?????? ???????? ????? ????? Apple? ??? ??? ??????? ?????? ????? ????? ??? ????? ???????? ????? ?????? ???????? ?????? ??????? ???? ???????? ?? 1??????? 2026. ????? ??? ????????? ???? ???? ???? ???? ??????? ????????? ?? ???? ????? ????? ????? ????? ?????? ???????.

  ??????? ??? ???? ????? ????? ?????? ??? ????? ?????? ???????? ?????? ?? ?????? ????? ?????? ???. ??? ????? ??????? ?????? ??? ?? ??? ????? ??? ??????? ??? ?? ??? ??????? ?? ???? ???????? ??? ??????.

  ??? ???: "??? ??? ???? ???? ?????? ???????? ????? Apple ??? ???? ?????? ?????? ???? ????????? ???? ?? ???? ????? ???? ???? ??? ?? ?????. ??? Apple ??? ?? ???? ????? ????????? ????? ???? ?? ???? ????? ???? ???? ?? ?????? ????????? ???????? ???? ??????? ?????? ??????? ?????? ???? ??????? ?????? ???? ???????? ???????? ?? ??????. ????? ??? ?????? ???? ?????? ???? ?????? ???? ???? ?????? ????. ??? ???? ???? ???? ??? ???? 25 ????? ?? Apple ??????? ?? ????? ??? ?? ??? ????? ?????? ?????? Apple ??? ????????. ???? ??? ??? ???? ??????? ????????? ?????? ??? ????? ??? ?? ??? ???? ??? ??????? ?????????? ??? ???? ?????? ????? ?????? ????? ???????."

  ???? ??????: "???? ??????? ???? ?????? ?????? ??????? ????? Apple. ???? ?? ????? ???? ?????? ??????? ?? Apple? ??? ??????? ?????? ??? ????? ???? ????? ???? ???? ??? ??? ?????? ??. ???? ?? ????? ???? ?? ????? ?? ????? ???????? ???????? ???? ???? ??? ?? ???? ????? ??????? ?? ?????? ??? ????? ?????. ?????? ??????? ???? ?? ?????? ?????? ?? ??????? ???????? ??????? ???? ?? ???? ??? ???? ???????? ???????? ??? ??? ????? ???????? ??? ?? Apple? ??????? ????? ??? ?? ?????? ????? ?? ??? ???? ??? ??????. ????? ?????? ???? ????? ??? ?????? ?????? ???????? ??? ????? ??????? ???? ???? ???? ??? ?????? ??? ??? ??? ???."

  ???? ????????? ???? ??? ???? ???? ???? ??????? ??? ???????? ????? Apple ??? ??? ??????? ????? ???? ???????? ?????? ???? ?????? ??????? ??????? ???????? ?? 1 ?????? 2026. ?????? ?????? ??? ???? ???????? ???? ???????? ?? ??????? ????.

  ??? ????????: "??? ????? ????? ??? ??????????? ???? ???????? ?? ????? Apple ??? ???? ???? ?? ??????. ??? ???? ?????? ?????? ?????? ?????? ??? ????? ?????? ????? ?? ?? ?? ???? ?? Apple. ?????? ?? ???? ??????? ??????? ???? ??????? ???? ????????? ???? ?? ????? ?? Apple ??? ??????? ??????? ?? ????? ???? ???? ?????? ???????? ????? ???????. ??? ???? ??? ??? ?? ?????? ?????? ?????? ???? ??? ????? ????? ?????? ????????? ??? ??? ???? ?? ?? ???? ????? Apple? ???????? ????????? ?????? ??????? ???????? ??????? ?????? ??? ?????? ?????? ?????????? ????? ?????? ?? ????? Apple ??? ?????? ????."

  ??? ??? ??? ??????: "??? ?? ????? ?????? ??? ??? ??? ????? ??????????? ?? ????? ???? ??????? ??? ??? ?????? ??? ????? ???????. ??? ???? ???????? ?????? ??? ???? ?? ???? ???? ??????? ??? ???? ???? ???? ????? ???? ??????? ?????? ???? ??????. ??? ?????? ??? ?????? ?? ????? ????? ?????? ??????? ???????? ?????? ??? ??????? ??? ?? ???? ????? ??????."

  ???? ??? ??? ??? Apple ?? ??? 1998. ????? ?????? ???????? ?? ??? 2011? ??? ???? ??? ??? ?????? ?? ???????? ????????? ??? ?? ??? ???? ????? ??? Apple?Watch ?AirPods ?Apple?Vision?Pro? ??? ???? ????? ???? ?? iCloud ?Apple?Pay ??? Apple?TV ?Apple?Music. ??? ??? ?? ????? ??????? ?? ????? ???? ???????? ???????. ???? ????? ???? ?????? ?????? ??????? ????? Apple ?? ??? 350?????? ????? ??? 4?????????? ?????? ?????? ?????? 1,000%? ??? ?????? ????????? ??????? ??? ????? ????? ?????? ?? 108???????? ????? ?? ????? ??????? 2011 ??? ???? ?? 416?????? ????? ?? ????? ??????? 2025. ??? ????? ?????? ?????? ??????? ???? ????? ?? ???? ?? ??????? ???????? ??? ????? ?????? ?? ???? ?? 200 ???? ??????. ????? Apple ???? ?? 500 ???? ??? ????????? ??? ????? ???? ?? ????? ??? ????? ???? ???? ???????? ???? ????? Apple ?Store. ????? ???? ????? ??????? ????? ??? ????? Apple ????? ?? 100,000 ????? ??? ?????? ????? ??????? ?????? ??? ???? ?? 2.5 ????? ????.

  ????? ????? Apple ?? ???? ?????? ????? ???? ????? ???? ????? ??????? ??? ??? ????? ????? ?????? ?????? ????? 100 ????? ?????? ??? ????? ??? ???? ????? ??? ????? Fortune?40. ??? ??? ??? ?????? ??????? ?? ????? ??? ??????? ??????? ???????? ?? Apple? ????? ??? ????? ?????? ??????? ????? ?????? ?????? ?? ??????? ????? ?????? ??????? ?????? ???? ????? Apple ?? ??? ????????? ????????. ???? ????? ???? ?????? Apple ??? ??????? ????? ?? ???????? ?? ???? ??? ?????? ??? ???? ?? ??????????? ???????? ?????? ??????? ????? ?? ????? ??????? ?????? ???????? ????? ?????? ??? ????? ???????? ??? ????? ????????.

  ???? ??? ????? ??? Apple ???????? ????? ???? ?????? ?? ????? ????? ?????? ?????? ????????. ???? ??????? ???? ?????? ?????? ????????? ????? ???? ??? 60% ?????? ???????? ??? 2015? ???? ???? ???? ?????? ???? ????????? ???????. ??? ??? ???? ???? ?????? ??? ??? ?????? ???????? ???? ??????? ?? ???? ???????? ?? ???????? ??????? ?????? ?????? ?? Apple? ?????? ??????? ?????? ?????????? ????? ????? ?????? ?? ????? ?? ???? ???????????. ??? ??? ??? ?????? ???????? ?? ???? ??????? ?????????? ???????? ?? ?????? ??? ?????? Apple ??? ?? ???? ????? ?????? ??????. ???? ??? ?? ???? ?????? ????? ???? ?? Apple ??? ?? ???? ???? ??? ???? ???? ?????? ?????????? ???? ?????? ?? ??? ?????? ???????.

  ???? ?????? ??? ???? ????? ???????? ?? Apple ?? ??? 2001? ????? ?????? ????? ??? ????? ??????? ?? ??? 2013. ?? ???? ??? ?????? ???????? ?? ??? 2021 ????? ?????? ??? ????? ??? ????? ???????. ????? ?????? ?? Apple? ???? ?????? ??? ????? ????? ??????? ??????? ????? ?? ???????? ??????? ??? ????? ??????. ???? ?? ????? ??????? ?? ??? ?????? ?? ???? ???????? ???????? ??? ?? ??? iPad ?AirPods? ??? ???? ????? ?????? ?? ???????? ??? iPhone ?Mac ?Apple?Watch.

  ????? ??? ?????? ??? Mac ?? ??? ??? ????? ???? ??? ????? ???????? ??? ????? ?????? ?? ?? ??? ??? ???? ??????? ?????? ??? ???? 40??????. ????? ??? ??? MacBook?Neo ??????? ??? ?????? ???? ????? ???? ????? Mac ?? ?????? ??? ???? ?? ??????? ??? ??????. ??? ?????? ??????? ???? ???? ????? ????? ?? ??? ?????? iPhone ?????? ????? ??? ?? ??? iPhone?17?Pro ?Pro?Max ??????? ???????????? ?iPhone?Air ??????? ??????? ???????? ?iPhone?17? ???? ??? ????? ????? ??????????. ???? ??????? ???? ????? ????? ?? ????? ?????? ????? ?? ?????? AirPods ????? ???? ?????? ??? ?? ??????? ?? ???? ????? ?????? ????? ??? ????????? ??? ???? ??????? ?????? ??? ???? ?????? ???? ????? ????? ?? ???? ????????? ????? ????? ?? ??? ???? ????.

  ????? ?????? ????? ???? ???? ?? ???? ?????? ?? ?????? ????????? ???? ??????? ??? ?????? ?????? ????? ???? ?????? Apple ????? ?????????. ??? ??? ?????? ?????? ?? ???????? Apple ?? ?????? ?????? ???????? ?? ???? ?? ????? ?????? ??????? ?????????? ??? ?? ??? ????? ???? ????? ?? ?????????? ?????? ?????? ??? ???????? ??? ??? ???? ?? ????????? ???????? ?????????? ?????? ????? ?????? ??????? ?? Apple?Watch?Ultra?3? ??? ???? ???????? ?? ????? ??????? ????? ?? ????? ??? ??? ?? ?????? Apple.

  ???? ??????? ??? Apple? ??? ?????? ??????? ?????????? ?? ???? Virtual?Research?Systems? ????? ???? ??????????? ?? ??????? ??????????? ?? ????? ?????????.

  ????? ??? ?????? ?????? ??? ?????? ????????? ????? ?????? ?????? ?? ??????? ???????? ?????? ??????? ??????? ??????? ?????? ???? 1995. ???? ??? ????????? ????????? ??? ???? ??? ???????? ???? ??????? ???????? ?? Apple. ?????? ??? ???????? ??? ????? ????? ??? ????? ??? ????? ??????? ??????? ???????? ??????? ?? ?? ????? ???????? ??? ??????? ???? ?? ??????? ????? ?? ??? ????????. ????? ?????? Apple ??????? ????? ??????? ??????? ????????? ????????? (SEC) ?????? ?? ????????? ??? ??????? ???????? ?????? ???? ?? ???? ?? ??????? ??? ?? ??? ???? "????? ?????" ?"?????? ??????? ???????? ????? ?????? ?????? ????????" ??? ???? ???????? ??????? ??????? ??? ????????? 10-K ?10-Q? ????? ??? ????????? ???????. ?? ????? Apple ?? ?????? ?????? ?? ?? ????????? ???????? ?? ?????????? ????? ????? ??? ???????? ?? ????? ??????.
  
  ???? ?? Apple ????? Apple ???? ?? ??????????? ??????? ?? ??? Macintosh ????1984. ??????? ????? Apple ?????? ?? ???? ???????? ?? iPhone ?iPad ?Mac ?AirPods ?Apple?Watch ?Apple?Vision?Pro. ??? ???? ????? ????? Apple ?????? iOS ?iPadOS ?macOS ?watchOS ?visionOS ?tvOS? ????? ???? ??? ???? ????? Apple? ????? ??????? ???????? ???? ?? ???? ????? ????? ??? App?Store ?Apple?Music ?Apple?Pay ?iCloud ?+Apple?TV. ???? ??? Apple ???? ?? 150,000????? ?????? ????? ????? ??????? ???? ???????? ??? ???????? ????????? ??????? ??? ??? ???? ?? ??? ???? ?????? ?????.

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  Elena Yamshikova

  Apple

  [email protected]

  ???? ?????? ?????? ? 2026 Apple Inc?.? Apple ????? Apple ?Apple?Watch ?AirPods ?Apple?Vision?Pro ?iCloud ?Apple?Pay ?Apple?TV ?Apple?Music ?Apple?Store ?iPad ?iPhone ?Mac ?MacBook?Neo ?iPhone?Air ?? ?????? ?????? ?????? ????? Apple. ?? ???? ????? ??????? ????????? ?????? ?????? ?????? ??????? ?????? ???.

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